Privacy Policy

Last updated: August 19, 2025

This Privacy Policy explains how Laelen (“we,” “our,” “us”) collects, uses, and protects your personal information when you visit our website [www.laelen.com] (the “Site”), shop with us, or otherwise interact with our services (the “Services”).

We respect your privacy and are committed to protecting it. By using our Site and Services, you agree to the practices described in this Privacy Policy.

1. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or technology. Updates will appear on this page with a new “Last updated” date.

2. Information We Collect

The personal information we collect depends on how you interact with us:

Information You Provide Directly

Contact details: name, email, phone number, billing/shipping address.
Order details: products purchased, payment confirmation, shipping information.
Account details: if you create an account, we store your username, password, and preferences.
Customer service: information you share when contacting us for support.

Information Collected Automatically

Through cookies and similar technologies, we may collect:

Device and browser type
IP address
Pages visited, time spent, and browsing activity
Referring links

Information from Third Parties

We may receive information from:

Shopify (our ecommerce platform)
Payment providers (e.g., Shopify Payments, PayPal, Stripe)
Shipping partners
Marketing and analytics providers

3. How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Provide customer support
Improve our website and Services
Send updates and marketing communications (if you’ve opted in)
Prevent fraud and ensure secure transactions
Comply with legal obligations

4. Cookies & Tracking

We use cookies and similar technologies to:

Enable core site functionality
Improve site performance and user experience
Deliver personalised marketing

You may adjust your browser settings to refuse cookies, but this may affect site functionality. For more on Shopify’s cookies, see: https://www.shopify.com/legal/cookies.

5. Sharing Your Information

We do not sell your personal information. We may share it with:

Shopify (to power our store)
Payment providers (to securely process transactions)
Shipping and fulfilment partners
Analytics and marketing partners (to understand site performance and improve advertising)
Professional advisers and regulators (where legally required)

6. International Users & Data Transfers

We are based in the UK, but your information may be transferred to other countries where our partners (such as Shopify or payment providers) operate. When we transfer your data outside the UK/EEA, we ensure appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or UK authorities.

7. Your Rights

Depending on where you live, you may have the following rights:

UK/EU (GDPR) Rights

Access the personal data we hold about you
Request correction or deletion
Restrict or object to processing
Data portability (receive your data in a usable format)
Withdraw consent (where processing is based on consent)
File a complaint with your local data protection authority

US (including California) Rights

Request access to the personal information we hold about you
Request deletion of your personal information
Request correction of inaccurate information
Opt-out of the “sale” or “sharing” of personal data and targeted advertising
Non-discrimination for exercising these rights

To exercise any rights, please contact us at [insert email]. We may need to verify your identity before responding.

8. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from minors.

9. Data Retention

We retain personal information only as long as necessary for the purposes described above, or as required by law.

10. Security

We use appropriate technical and organisational safeguards to protect your data. However, no method of transmission is 100% secure, so we cannot guarantee absolute security.

11. Contact Us

If you have questions about this Privacy Policy or your data rights, contact us at:

Laelen
Email: [insert email address]
Address: [insert business address]